Masco Appliance and Air Conditioning has been a family business since its beginnings in 1952—when South Florida was still mostly farmland—by a Miami man who fixed appliances in the neighborhood. His garage was his workshop.
In 1970, he took on a young neighbor who was looking for work, teaching him everything he knew about washing machines, refrigerators, dishwashers, and the newly popular microwave ovens.
A year later the young apprentice, Randy Mock, bought Masco Appliances with the help of his father-in-law. Then he hired Rick Dillman, a friend he’d met in technical school, as his head technician. They rented a little shop just behind Lester’s Diner in Davie, Florida.
As the city of Fort Lauderdale became built out, the population moved west. Neighborhoods around Masco’s little shop grew into big cities. Federal Highway, a two-lane road when Randy bought the business, was now a busy thoroughfare. I-95 was under construction. The nearby Hollywood Mall, built in the 1970s, became the first air conditioned, enclosed shopping plaza.
Everyone, it seemed, was moving down to South Florida. They all wanted new appliances and air conditioning. Masco’s phone was ringing off the hook.
Rick became a partner. They added more trucks and more technicians, and moved to a bigger location in Northwest Fort Lauderdale.
They got to know the appliance dealers in the area as they expanded service to neighboring Palm Beach and Dade counties. Their expertise, which began with Admiral appliances, grew to encompass Whirlpool, Maytag, Amana, Thermador, Bosch, and many other brands.
The partners had always tinkered with air conditioning repair and in 1984, became a state-licensed air conditioning contractor.
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