I started Juke Auto in 2004 renting 2 bays on the side of a dodgy used car lot. We had no lifts. If a car needed to be up in the air for something like replacing a transmission, we had to jack it up and put it on stands. It was great to have my own space and we grew quickly. I wanted Juke Auto to stick out and felt we needed to be defined by a style, an eccentricity, a personality. The business style of operation had to be personally important to me, a trait to hold Juke Auto to, and to hold myself to.
By defining Juke Auto as a no B.S. shop I’ve had to figure out what that means. Life is full of gray areas. With the complexity of managing vehicles, people, and money, the exactness of right and wrong can get complicated. So, I made a guiding rule for the shop. Always be on the right side of the gray. Don’t even mess with the murkiness of where exactly the line of doing the right thing is, be generously clear of it.
We believe that we should take into consideration what our customers plan to do with their vehicles. Are they trading it in next year? Does it need to reliably last the next few years? Our understanding of customer needs, finances, and time frame helps us make recommendations of what needs to be repaired – and what DOES NOT – this time around. It’s not about how big we can make the bill. That is short sighted. It’s about making a plan for today AND down the road. Decisions like this put both customers and Juke Auto in a stronger position long-term.. This commitment to honesty secures Juke Auto’s position as the trusted automotive repair shop for our community.
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